Well, imagine that your favorite media files are running on your computer and suddenly an ad page opens and says, ‘What old fashion music you are sticking to, we have something new for you.’ Then you switch to find some books and again an ad hits your computer screen and giving you a list related to whatever you were typing. Furthermore, you will surely feel bewildered that ads will follow you in whatever context you use a window.
Isn’t it amazing that how an advertiser knows what is going on your computer screen?
Microsoft submitted an adware patent back in 2006 that will use your ‘context data’ from your hard drive to select focus advertising for you to view while you are reading your e-mail, working on word and excel documents.
Yes, that’s true-now, no stone will be left unturned to get access to your data on your hard drive in order to flash an advertisement that matches your interest.
The present advertising relies on individual’s web browsing habits, the type of sites they visit, or kind of search engine used.
This adware framework would utilize almost all the data to assure they it targets the right individual for right product. It can collect data by inspecting your computer settings, user e-mail files, media files, status messages, and files that you download.
Ads would be limited to something around 4 per hour and will only support text or graphical ads, a little insurance that you won’t get tons of irrelevant ads popping up all over your computer screen.
Unfortunately, this patent application filed in February last year, was uncovered recently by InformationWeek, which mentions nothing in context of data security or how it will protect your personal data.
Of, course anybody would like to get rid of unwanted and irrelevant ads which this new patent promises. In reality, it seems nothing more than another method to get better hold on the users and score more points in order to sell their products.
It’s more or less like,‘organized disturbance’ and will follow you with every word you type or every file you open.
Image Credit: EECS
Via: Arstechnica
